Rugby Australia and STH Group Join Forces
Rugby Australia has announced a new long-term partnership with the world’s leading provider of sports travel, STH Group, offering Australian fans the chance to reignite a love of rugby travel.
The six-year partnership sees STH Australia become the official travel partner of Rugby Australia, with STH Australia set to be the exclusive wholesale and retail travel provider for Rugby Australia’s travel programme, offering travel packages to Wallabies matches through its dedicated Wallabies Travel website, as well as other teams like the Wallaroos and AU7s.
STH Group general manager of ANZ, David Caldwell, said the new partnership will mark the STH Group’s start of operations in Australia, expanding on its global footprint through existing UK, Japan, and New Zealand offices.
“We are thrilled to secure a long-term partnership with one of the most recognisable sporting brands in Australia, especially as our research indicates there is a huge opportunity to engage the rugby fanbase,” Caldwell said.
“The team at Rugby Australia have continued to astound us with their commitment to Aussie fans and reigniting their passion of rugby.
“That’s why we are focused on building a long and successful partnership with Rugby Australia that benefits both organisations.
“STH’s purpose is to make the memorable unforgettable and I know we’ve got the global footprint and unrivalled expertise to deliver unparalleled experiences for Wallabies fans,” he said.
Rugby Australia chief commercial officer, Cameron Murray, said he was looking forward to working with the global sports travel specialists for the benefit of all rugby fans.
“STH approached Rugby Australia with an innovative and broadminded approach to providing Australian rugby fans with exceptional event experiences,” Murray said.
“STH become our worldwide exclusive travel partner for a six-year period and while COVID-19 has impacted our inaugural year, their enthusiasm in having to reshape our initial program shows their capability and willingness to provide exception experiences.
“STH will market Wallaby travel opportunities through their extensive global customer base, and we look forward to welcoming them to our events,” he said.
To mark the commencement of the partnership, two fans will be offered the opportunity to experience what it is like to be a ‘Wallabies Travel Bolter’, with access to privileges only players have, getting up close and personal with the team, going over game previews with the Wallabies coaching staff, and sitting pitch-side for the national anthems.