Supercars Eseries Drives Social Engagement
Since the suspension of live sports around the world in March due to the COVID-19 pandemic, Supercars has seen social engagement success with the creation of the BP Supercars All Stars Eseries, according to Nielsen’s social content ratings.
The opening round of the Supercars Eseries competition saw almost 160,000 social engagements across Facebook, Instagram and Twitter, and now in round 8, has seen only 30 percent less than the average interactions per team per day recorded during the opening two races of the 2020 Supercars season in Adelaide.
According to Nielsen, across the rounds of the Eseries competition, on average, each team has generated 8,500 social interactions, with the Supercars Eseries competition averaging 93,500 interactions across through seven rounds.
Nielsen managing director of media and sports, Monique Perry, said the top ranked team of round 8 (May 27) was DJR Team Penske, making them the top-ranked team in five of the first eight rounds.
“Even with no live races, the Supercars Eseries has proven to be a platform to drive social engagement with fans interacting with their favourite teams and drivers on Facebook, Instagram and Twitter,” Perry said.
Round 8 of the series recorded the lowest engagement numbers to date with just over 50,000 across all teams.
In round 8, Tickford Racing recorded the largest increase in social interactions at 27 percent from last week, making them the third highest total for engagements for the round.