Top NRL Club Commercial Partnerships This Week: Titans, Broncos, Rabbitohs And More
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n a week filled with new commercial partnerships for NRL clubs ahead of the 2021 season, here’s the top partnerships from the past week.
The Gold Coast Titans have announced a long-term agreement with Stadiums Queensland, enabling them to continue to call Cbus Super Stadium their home.
The new deal gives the Titans the option to continue playing home fixtures at Cbus until 2027.
Titans CEO, Steve Mitchell, said it was crucial to secure stability for all parties in the club.
“Before a ball has even been kicked in 2021, we’ve already secured our long term future on the Coast,” Mitchell said.
“I want to thank Stadiums Queensland, especially while dealing with the challenges presented by the COVID-19 pandemic,” he said.
Elsewhere, both the Brisbane Broncos and West Tigers have strengthened their respective ties with Indigenous communities.
The Broncos will continue their decade long partnership with Deadly Choices, a preventative health campaign in educating Indigenous Queenslanders, looking closely at tackling misinformation surrounding the COVID-19 vaccine.
The Tigers have partnered with Winanga-Li Aboriginal Child and Family Centre for 2021, providing employment pathways for Indigenous youth.
South-Sydney Rabbitohs have joined forces with new A-League club, Macarthur FC, with a key focus on promoting their respective codes in south-western Sydney.
In brand collaboration news, Cronulla Sharks have partnered with international restaurant chain Zambrero as their back of jersey sponsor, Parramatta Eels have signed a multi-year deal with Trivett Subaru Sydney, with the car dealership’s logo to be imprinted on Parramatta’s Junior jerseys, whilst Canberra Raiders have announced a new partnership with Toyota Forklifts, with the brand to appear on home and away jersey sleeves in the upcoming season.
New Zealand Warriors have also marked their 25-year partnership with Sky Sports, with the Kiwi sport broadcast outlet to feature on the club’s kit for 2021, despite the club being based in NSW for the first three months of the season.