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In a week filled with new commercial partnerships for NRL clubs ahead of the 2021 season, here's the top partnerships from the past week.

Global sportswear giant, Adidas, has started a formal process to exit the Reebok business, with a five-year strategy where Reebok could be sold or opened independently of Adidas.

[vc_row][vc_column][vc_column_text]The Australian Grand Prix Corporation (AGPC) and Dorna Sports have announced a partnership with Red Bull set to become the title sponsor of the Australian Motorcycle Grand Prix in 2021. The

Ahead of the 2021 Indian Premier League (IPL) auction, official digital streaming partner of the IPL, Disney+ Hotstar, is confident of a higher viewership in the new season.

ICON will use this capital raised to grow commercial and business activity across its network, which includes The Chiefs.

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Netball Victoria, along with the Melbourne Vixens, have announced a partnership with not-for-profit health fund,

[vc_row][vc_column][vc_column_text]World Rugby has revealed plans for a new global women’s competition, WXV, with 16 teams

As the NBL heads into the final weekend of the 2021 NBL Cup in the

Netball Victoria, in a statement released on International Women’s Day 2021, has put out a

Covid & Health

Major League Rugby (MLR) has announced a free streaming and digital content platform, The Rugby Network, delivered in collaboration with RugbyPass.

HP has announced it has acquired gaming peripheral’s company, HyperX, for USD$425 million (AUD$548 million) from Kingston Technology Company.

The National Women’s Soccer League (NWSL) in the U.S. have broken domestic television audience records with their 2020 campaign, with audiences up by almost 500%.

Optus Sport has announced a new partnership with Supply Side Platform (SSP), Magnite, in an effort to build out its digital video advertising capabilities as it aims to become a leading Broadcaster Video On Demand (BVOD) platform.

International Focus

Three NBA playoff games, three MLB games, three WNBA games, and five MLS games were

The car crash that left golfer Tiger Woods severely injured may not only impact his

The Sydney Kings have announced a three-year commercial partnership extension with superannuation fund, Hostplus, continuing

The National Football League (NFL) have struck a mammoth 11-year deal with its media rights

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